Comments on: Free as a Pricing Model = Dangerous http://www.creativitykilledtherecession.com/free-as-a-pricing-model-dangerous/ Wed, 26 May 2010 17:47:14 +0000 http://wordpress.org/?v=2.9.2 hourly 1 By: Jonathan Chiu http://www.creativitykilledtherecession.com/free-as-a-pricing-model-dangerous/comment-page-1/#comment-199 Jonathan Chiu Sat, 07 Nov 2009 18:32:54 +0000 http://www.creativitykilledtherecession.com/?p=29#comment-199 I think he’s arguing more along the lines of free being just the bait to lure people in at the beginning. Once they are hooked or that they start depending on your product or your service, you find other ways to generate revenue. A great example is online social gaming. Huge Korean game ‘Maple Story’ allows users to play for free, but charges them for premium features like special costumes to look cooler or immediate respawning after you die instead of waiting so you can ‘get ahead’ of your friends. You can play the whole game for free and do fine, but if you want that edge, you’ll probably whip out the VISA. Here’s a good article about how the big 3 social online gaming company make money: http://www.techcrunch.com/2009/10/26/social-games-how-the-big-three-make-millions/ I think these guys are doing exactly what Anderson is saying (at least by the gist of it, I haven’t actually read the book). Allow users to enjoy the basics for free, but then have them pay to get an ‘edge’. I think he’s arguing more along the lines of free being just the bait to lure people in at the beginning. Once they are hooked or that they start depending on your product or your service, you find other ways to generate revenue.

A great example is online social gaming. Huge Korean game ‘Maple Story’ allows users to play for free, but charges them for premium features like special costumes to look cooler or immediate respawning after you die instead of waiting so you can ‘get ahead’ of your friends. You can play the whole game for free and do fine, but if you want that edge, you’ll probably whip out the VISA.

Here’s a good article about how the big 3 social online gaming company make money:

http://www.techcrunch.com/2009/10/26/social-games-how-the-big-three-make-millions/

I think these guys are doing exactly what Anderson is saying (at least by the gist of it, I haven’t actually read the book). Allow users to enjoy the basics for free, but then have them pay to get an ‘edge’.

]]> By: adil http://www.creativitykilledtherecession.com/free-as-a-pricing-model-dangerous/comment-page-1/#comment-56 adil Mon, 17 Aug 2009 20:12:05 +0000 http://www.creativitykilledtherecession.com/?p=29#comment-56 Milan passed along a good article written by Seth Godin arguing that Gladwell is wrong and that Anderson is right about the free hypothesis. http://sethgodin.typepad.com/seths_blog/2009/06/malcolm-is-wrong.html Milan passed along a good article written by Seth Godin arguing that Gladwell is wrong and that Anderson is right about the free hypothesis.

http://sethgodin.typepad.com/seths_blog/2009/06/malcolm-is-wrong.html

]]> By: more to it http://www.creativitykilledtherecession.com/free-as-a-pricing-model-dangerous/comment-page-1/#comment-55 more to it Mon, 17 Aug 2009 20:11:35 +0000 http://www.creativitykilledtherecession.com/?p=29#comment-55 An article at the top of Digg today about people working for free and whether thats a good thing or not http://www.reuters.com/article/domesticNews/idUSTRE56C0T120090713?rpc=64 Certainly seems like there’s a trend/more to it on the free front. An article at the top of Digg today about people working for free and whether thats a good thing or not http://www.reuters.com/article/domesticNews/idUSTRE56C0T120090713?rpc=64

Certainly seems like there’s a trend/more to it on the free front.

]]> By: Milan Davidovic http://www.creativitykilledtherecession.com/free-as-a-pricing-model-dangerous/comment-page-1/#comment-54 Milan Davidovic Mon, 17 Aug 2009 20:10:53 +0000 http://www.creativitykilledtherecession.com/?p=29#comment-54 If we were to look back at economic activity through the ages — or at least as far back and as thoroughly as records permit — I wonder whether we’d see as much “free” going on then as we do now. I’m not an economist (nor do I etc. etc), but I’d bet we would. If we were to look back at economic activity through the ages — or at least as far back and as thoroughly as records permit — I wonder whether we’d see as much “free” going on then as we do now.

I’m not an economist (nor do I etc. etc), but I’d bet we would.

]]> By: Gustav http://www.creativitykilledtherecession.com/free-as-a-pricing-model-dangerous/comment-page-1/#comment-53 Gustav Mon, 17 Aug 2009 20:10:24 +0000 http://www.creativitykilledtherecession.com/?p=29#comment-53 Wow, YT is losing 500 mil a year? Is that really on top of revenues that they are already bringing in? Wow, YT is losing 500 mil a year? Is that really on top of revenues that they are already bringing in?

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